Team

Moya Shatz Dolsby believes in change. She believes in it because she has seen it first-hand in the wine industry here in Idaho; the change in awareness from consumers, a change in attitude from other industry and restaurant folks, and a change in the quality of the wine itself.

Tasked with marketing and promoting all Idaho wineries and wine growers, Dolsby travels all over the country spreading the news about—and sampling—Idaho wine. There is nothing more inspiring than having someone ask her to try some Idaho wine for the very first time. Trained in communication from The University of Washington,

Dolsby started her wine journey as the event manager for the Washington Wine Commission, where she focused on developing and executing local and national events. When presented with a new challenge of helping to promote Idaho wines, Dolsby knew she couldn’t refuse: the opportunity to change an industry was staring her in the face. When not out changing the perception of an entire industry, Dolsby enjoys traveling, cooking and spending time with her husband, two sons and four dogs.Short and sweet: Master delegator, fashion addict, early riser, food lover.

Office nickname: “The Mom”

Favorite Variety: Viognier

Multitasking extraordinaire, people person, mother of two, and lover of a glass of Idaho Tempranillo. Originally from South Dakota, Ashlee moved to Boise over a decade ago to start her beverage journey in the beer industry. Since joining the Idaho Wine Commission team, wine has won her heart. In fact, Ashlee holds a WSET 1 certification and is a Leadership Idaho Agriculture graduate. 

Ashlee puts all these smarts to good use by planning the educational seminars throughout the year, creating itineraries for media visits, and responding to the many communications IWC gets every day from customers and industry professionals alike. For her, no two days are the same. She loves her team, traveling with her family, live music and sending notes to friends and family via snail mail. 

For Juls, wine isn’t just a job. It’s a passion. She completed her Introductory Sommelier Certificate through the Court of Master Sommeliers in May of 2023—the same month she joined the Idaho Wine Commission as an administrative assistant. 

Juls wears a lot of hats. She’s our go-to for managing Commission Meetings, donation requests, yearly member reports, brand loyalty, winery tour brochure management and distribution, and more. Juls keeps our office running smoothly and ensures all our special projects and events have the support they need.

Prior to joining the Idaho Wine Commission, Juls gained experience in the industry as both an event and hospitality manager at 3 Horse Ranch Vineyards and a server at Dude DeWalt Cellars. She has a B.A. in Sociology from California State University Northridge, is a certified yoga instructor, and will tell you all about her time as her high school’s mascot if you pour her a glass of Malbec or Gamay. When she’s not wearing all the hats at the office or studying wine, you can find Juls doing what she loves most—spending time with her husband and daughter. 

Jay and his wife Shelly own Lanae Ridge Vineyard LLC. located in the Sunnyslope region of Canyon County. He retired from Micron Technology in 2018 after 35 years with the company. While at Micron, he held various leadership positions including Vice President of Operations and Vice President of Consumer Products. He also served in the roles of President of Micron Italy, Micron Japan and also served as Director of Micron Semiconductor Asia.
Jay has served on the Boise State University Foundation Board, the Boise State President’s Advisory Board,, Bronco Athletic Association, Micron Technology Foundation and Boise Public Schools Education Foundation. In 2015, Jay received the Boise State University Distinguished Alumni Award. He recently served as an Adjunct Executive Instructor in the Boise State Executive MBA Program. Jay and Shelly are members of the Lyle Smith Society at Boise State. He has a bachelor’s degree in Marketing from Boise State University.

James and Sydney started SCORIA Vineyards in 2014 with their first planting of Malbec and Petit Verdot. After growing up on their family farms in the Snake River Valley, they wanted to enter a new facet of agriculture with wine grapes, and wine production. James graduated with a degree in Accounting and Finance from Boise State, and managed his family’s farms and finances until 2018. From the beginning, SCORIA was able to partner with Koenig Vineyards to produce their initial wines. This great relationship led to the acquisition of Koenig Vineyards in 2019, which greatly expanded James’ opportunities in the wine industry. Together, they have 46 acres of grapes and partner with some of the best vineyards in Idaho for their two brands. James enjoys being able to run their vineyards and wine production facilities with Sydney and their two young daughters, who work with them daily.

Martin Fujishin is a distinguished winemaker, educator, and industry consultant with over two decades of experience in the wine sector. In June 2024, he was appointed as the Director of Enology and Viticulture at Walla Walla Community College in Washington, where he oversees the nationally acclaimed College Cellars program. In this role, Martin is responsible for leading one of the country’s premier teaching wineries, guiding students in hands-on winemaking and vineyard management practices, and preparing them for careers in the wine industry. He is also deeply involved in shaping the program’s curriculum to reflect industry trends, innovations, and sustainable practices, ensuring graduates are equipped with both technical skills and business acumen.

Born and raised in Idaho’s Snake River Valley, Martin began his wine industry journey in 2003 at Koenig Winery, initially working in the tasting room before advancing to Assistant Winemaker. In 2009, he co-founded Fujishin Family Cellars with Teresa Moye, serving as the Winemaker for both Fujishin Family Cellars and their sister brand, Free Dog Wines. His contributions to the Idaho wine scene were recognized when Fujishin Family Cellars was named one of the Top 10 Hottest Wine Brands by Wine Business Monthly in 2017 and Idaho Winery of the Year in 2018 by Wine Press Northwest Magazine. Additionally, Martin serves as a member of the Boards of Directors for the Idaho Wine Commission and Walla Walla Wine Alliance, where he works to promote the growth and recognition of Idaho and Washington’s wine industries.

Martin’s dedication to education is evident from his tenure at Treasure Valley Community College, where he taught viticulture and enology courses from 2009 to 2013. He also holds a Bachelor of Arts in Business Administration from the College of Idaho.

Beyond his professional endeavors, Martin enjoys gardening, engaging in remodeling projects with Teresa, spending time with his kids and grandkids, and exploring culinary experiences during his travels.

Mark and Lori established Rolling Hills Vineyard in 2016. Their focus is on Italian and French varietals, based on their family heritage, with a more fruit forward style. Mark graduated with a bachelor’s degree in accounting from Fresno State University. After becoming a CPA, Mark went to law school and became a practicing attorney until 1997.

In 1997, Mark accepted an executive position with a privately held group of companies that had business holdings in manufacturing, construction, property management and insurance. After 7 years, Mark left his position, and Mark and Lori purchased Cleanup and Total Restoration of Idaho in 2003. Since both of their families have been involved in agricultural industries their entire life, Mark and Lori seized the opportunity to fulfill a
long term passion for growing wine grapes and making wine.

Rolling Hills Vineyard, was established in 2016 when the Pascullis purchased their vineyard in the Eagle Foothills. Mark is his passion for learning by studying enology at UC Davis and learning on a daily basis in their Eagle Foothills vineyard.

Veer Wine Project – 2024 Idaho Winery of the Year
Will Wetmore, the dynamic force behind Veer Wine Project, brings a blend of creativity, expertise, and passion to the Idaho wine industry. As the Owner and Winemaker of the 2024 Idaho Winery of the Year, Will’s innovative approach and commitment to excellence have set him apart as a leading figure in the field.

A graduate of the University of Redlands in 2010 with a major in Biology and a minor in Spanish, Will’s academic journey included a transformative study abroad experience in Spain. His career in winemaking began in 2014 with Hat Ranch Winery, marking the start of his impactful presence in Idaho’s wine scene.

Will further honed his craft through the Enology Certification program at Washington State University from 2016 to 2018, and expanded his horizons with a stint in New Zealand in 2019. The Veer Wine Project, founded in 2016, reached a significant milestone in 2021 with the opening of its Caldwell production space and tasting room, earning the title of 2021 Idaho Winery to Watch.

Veer Wine Project has since garnered numerous accolades, including Best of Show at both the 2023 and 2024 Cascadia Wine Competitions, and the 2024 Idaho Wine Competition. In spring 2024, Will expanded the project’s reach with the opening of a new tasting room in Garden City.

Beyond his role at Veer Wine Project, Will offers consulting and contract winemaking services, sharing his extensive knowledge and unique perspective with others in the industry. Known for his quirky and creative approach, Will is dedicated to pushing the boundaries of traditional winemaking while maintaining the highest standards of quality.

Will resides in Boise with his wife Jaclyn, a Boise native and college peer, and their two children, Ngaire and Ren. His personal and professional journey is a testament to his dedication, innovation, and the vibrant future of Idaho’s wine industry.