About Us

Mission


Mission

The Idaho Wine Commission is the united voice to market, promote and champion all Idaho's grape grower and winemakers.

Vision

Sustain a growing wine industry respected for its committed growers and producers, passionate consumers and distinctive wines.

Goals by 2029

2,000+ acres planted, 100+ wineries, 15% market share

Values

INCLUSIVE - whole and undivided | KIND - helpful, caring and uplifting | CLEAR - easy to perceive and interpret | RESPECTFUL - see and show high regard for all

Glass of wine