Mission
Mission
The Idaho Wine Commission is the united voice to market, promote and champion all Idaho's wine growers and winemakers.
Vision
Sustain a growing wine industry respected for its committed growers and producers, passionate consumers and distinctive wines.
Goals by 2029
2,000+ acres planted, 100+ wineries, 15% market share
Values
INCLUSIVE - whole and undivided | KIND - helpful, caring and uplifting | CLEAR - easy to perceive and interpret | RESPECTFUL - see and show high regard for all
