Jan 23 January 23 Idaho Wine Industry

Forbes - Obstacles Emerging Wine Regions Must Overcome

A box of wine samples arrived unannounced. "Arizona wines? Really?" The wines were from Aridus Wine Company, in Wilcox, and they were quite good—begging the question: What do consumers think when they see wines from Arizona, or any of the less renowned of the fifty states where wine is made? But market perception is only one of the obstacles faced by winemakers in an emerging region: there are also issues posed by terroir, regulation, infrastructure, and more. Winemakers from Idaho, Texas, and Arizona get personal, sharing their obstacles and how they cope.